Travis Raymond

Overview

SoleSafe is the first sneaker insurance product for sneakerheads, developed by sneakerheads.

By focusing on authenticating and appraising a user’s sneakers, the product will be valued at the re-sale value not just the retail purchase price.

Problem

SoleSafe is seeking a cohesive system of strategic engagement touchpoints to interact with early adopters to the web platform.

Deep Dive

Strategic exploration of the opportunity gaps within sneaker culture. The primary focus was a competitive audit of sneaker resale websites, a comparative analysis of social media accounts, and an aesthetic mood board of sneaker culture.

Guiding Strategy Statement

As a group, carefully crafted an initial strategy statement based on the deep-dive analysis findings. Emphasized the need to protect user’s assets and validated their collection through this exclusive opportunity.

Touchpoint Strategy Map

Visualized map of the touchpoints and interaction points a user would experience during the discovery, engagement, and launch of SoleSafe.

visual created by: Kate Quarion

Touchpoint Prototypes

Sketched low-fidelity wireframes of recommended touchpoints. The primary focus was to improve the landing page experience and integrate additional features

Touchpoint Strategy Critique

Participated in a design critique of the initial touchpoint concepts with UX Strategists to receive constructive feedback on the overall design strategy of the multiple touchpoints.

Client Presentation

Master of ceremonies for the final design concept presentation. The pitch was recorded via Zoom and delivered to the client with an annotated prototypes packet.

Initial hand-drawn wireframes of a revised landing page which would incorporate more information about the SoleSafe mission.

Worked through multiple iterations before creating the final prototype in Figma. Added other components like The Heat blog, Shoe insurance quote demo, and Instagram components created by other designers on the team.

A small snippet of the final presentation of the proposed prototypes and strategies. Designs were presented as a team and delivered with a prototype packet.